Hello Beautiful Coffee Beating Hearts,
You don’t have to say you love us. You don’t have to share this email, or anything really, 150 times. You just have to come to our Mission District mothershop at 375 Valencia Street on Wednesday, June 7, and politely ask for a free cup of cold coffee. It’s free, from us to you.
This is no ordinary cold coffee. Specifically, it is not cold brew. That means that we don’t leave it out to soak at room temperature in a mop bucket exposed to oxygen and dust overnight, then filter it though a big wet sock.
Instead, we extract it hot. Then we immediately cool and keg it without letting a ton of air (or bugs) in it. That’s why it tastes exceptional: Bright, juicy, sweet, and exceptionally crisp. Please try it, on us.
*This was the text we sent to introduce this product. Marketing cost = zero.
“Hein wrote so much copy for this project—sales sheets, blogs, ads, product names, packaging... I’d send him notes, then he’d call me to talk through his text. He was the ideal creative partner.”
Brett Whitman
Below is the ad copy for Barista Magazine
KEGGED COLD COFFEE from FOUR BARREL.
It’s NOT COLD BREW.
It’s BETTER.
cold-brew coffee,
cold-cooked turkey,
a cold-grilled hamburger,
and a slice of cold-baked cake?
no thank you.
FOUR BARREL KEGS ARE THE WORLD’S BEST COLD COFFEE. HERE’S THE SECRET.
Once it’s hot-brewed, we immediately flash-chill and nitrogen-seal each tiny batch in a five-gallon (640 oz) keg. We use only sweet and seasonal fully washed high-elevation Arabica coffees, supporting farmers & producers around the world. The result? It’s great news for coffee-drinkers, and great news for coffee-growers alike.
FOUR BARREL KEGS: FINALLY, COLD COFFEE FOR PEOPLE WHO LIKE GREAT COFFEE
A decade ago, we coffee-lovers said goodbye to corporate coffee’s burnt blends. We were fed up with corporate brands hiding bad beans, bad roasts, and bad ethics in their opaque “secret recipe” holiday blends.
Today, corporate coffee is trying the same crap with cold brew. And we coffee-lovers are totally over it, again.
That’s why Four Barrel makes not cold brew in 3 styles, from crisp to creamy:
LIMELIGHT Neat or over ice, best black Light-roasted, bright & floral, fresh & fruity, refreshing
HOUDINI Neat or on ice, works w/ cream Body-driven, sweet & syrupy, tough enough for ice, milk, & sugar.
NITRO Neat like Guinness, in a 6oz glass Sweet & dark, infused with the creamy lusciousness of nitrogen.